Recognition Platform for Global Beverage and Lifestyle Brand

COMPANY

Red Bull is a company that needs no introduction. Its energy drink of the same name has the highest global market share in its category and has grown to worldwide prominence over the last few decades. Beyond its beverage sales - Red Bull is highly active in the entertainment and culture space - often associated with sporting events (extreme, automotive, and more traditional), and music and art events.

https://www.redbull.com

INDUSTRY

Beverage/Energy Drink; Lifestyle; Mobile/Social Marketing;

PROJECT

As a company, Red Bull is driven to deliver a premium experience all the way to the final pour in to the consumer's glass - and Red Bull understands that it's service and hospitality industry staff who deliver this final touchpoint. To reward the professionals that demonstrate a commitment to a high quality brand experience to the end, Red Bull created the THX (thanks) recognition program.

objectstudio was engaged to develop the technology to support this program, providing a multinational and multilingual recognition platform composed of reward pool, budget, order, inventory, and fulfillment management systems, along with a corresponding reward redemption web experience for recognized industry staff.

The THX management portal allows individual Red Bull market managers to define their budgets, allocate available rewards, and track their redemption/usage rates. For reward fulfillment centers, the portal facilitates order processing and physical inventory tracking.

objectstudio was able to deliver the initial system from scratch within 2 months all while maintaining the premium experience Red Bull demands and the reliability and durability needed by a multinational operator.

Testimonials

“Objectstudio and their team is one of a kind! It's extremely difficult to find a true partner that fully understands the client's needs and operates with a can-do and solution-oriented mindset while delivering projects on time and executing on the highest level possible. Many innovations in the On Premise would not have come to life without objectstudio.”

Franz G.
Director, On Premise Marketing North America
Red Bull

NEWS, PRESS, and ACCOLADES

11/2023 - Version 1.5.0 Released
Introducing Ownable Rewards to the THX Industry Platform to allow for a personalized and premium experience which Red Bull is known for.

03/2023 - Version 1.4.2 Released
Enhance the THX Industry Platform to include operational improvements for budgeting, invoicing and order management updates.

03/2022 - THX Product Launched
Launched the THX Industry Platform.

01/2022 - THX Development Started
Kicked off development efforts for the THX Industry Platform.

SCREENSHOTS

TECHNOLOGY

  • Stack: .NET; MS SQL; Docker;
  • API: ASP.NET Core 5; RESTful JSON;
  • UI: Angular 13; Bootstrap 5
  • System Integrations: Red Bull Unified Login SDK; Red Bull Employee SSO
  • Hosting: AWS ECS