CLIENT

Golden Entertainment (NASDAQ: GDEN), is a Las Vegas-based casino, tavern and video gaming operator with over 60 locations nation wide.

http://www.truerewards.com

INDUSTRY

Gaming. Restaurant/Hospitality.

PROJECT

Beyond the traditional challenges of operating several large casinos and restaurant chains., because the experience, offering and customer types differ between their casinos, tavern locations, and gaming grocery stores, they faced a challenge of catering to each of these offering and customer segments in an efficient and engaging way.

Golden Entertainment wanted a mobile - on both iOS and Android - and kiosk solution that tied together their retail customers (with features like menus, location finding, monthly specials, and brand loyalty) and their gaming customers (with features like personalized offer delivery and activation, player account review, interactive promotional games, hotel and event bookings, win/loss statements all driven by direct integration in to their respective loyalty systems).

Additionally, because their consumers engaged online with their brand, Golden wanted their customers to be able to view promotions, activate gaming offers, review their account status, and view current and previous win/loss statements, a request was made to deliver a member’s web portal.

The latest addition to this platform was incorporating an advanced media display system, which allows for scheduling with simple drag and drop navigation making the management experience a breeze. This addition was coupled with the promotional system added to the kiosks.

Testimonials

“We have now successfully launched two fully customized loyalty applications with objectstudio and I would not hesitate in selecting them in the future for our ongoing digital needs. Their responsiveness, innovative approach and guidance based on the business goals and desired user experience of the company have proven to be second to none. As a critical loyalty communication application, I would put our solution up against any out-of-the-box solutions in the gaming and hospitality market today.”

Ross Gdovin
Vice President of Marketing
Golden Entertainment, Inc

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VISIT

True Rewards Member’s Web Portal (login required)

NEWS, PRESS, and ACCOLADES

12/2023 - Promotional Kiosk and Media Display System Launched
Launched a brand new promotional kiosk and media display system across all 8 of their casino properties. All built on top of the True Rewards Mobile system, providing a consistent guest experience across all digital mediums: mobile, web and kiosk.

04/2023 - Version 1.4.1 Released
Enhance mobile push capabilities and update various software versions to latest for app stores.

09/2022 - System Notification System and Enhanced Self Service
Primarily designed for when there is a system outage, to inform their players on incident and provide resolution timing estimates. Account lookup feature added to provide more self service features.

07/2022 - Customer Self Service Introduced
Reset PINs and manage your communication preferences.

05/2022 - Member Web Portal Launched
Now members can access their account through the web portal online, without needing the app itself to interact with their account.

11/2021 - True Rewards Mobile Launched
A whole new design, engaging free play games, iPad support and more.