A wonderful discussion where Martin (Marty) Moore, Chief Marketing Officer of Soboba Casino and Lauren Westerfield, Vice President Interactive, The Queen Gaming + Entertainment, discussed the evolution of loyalty from a pre-opening zero-player-database to an established casino digital program in a competitive market. Learn how operators and vendors must continuously adapt and innovate to meet the changing needs of the market and the expectations of their customers, impacting their experience and chance to return. This webinar was moderated by Darren Withers (NV Strategies). We encourage you to watch it if you’re interested in learning more about ways to think about digital loyalty programs and solutions.
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